Originally developed for applications of digital cartography, GIS developed and grew and nowadays is part of the IT corporative infra-structure of large companies and governmental institutions. Connecting it to other corporative systems, such as ERP, CRM, databases, among others, GIS optimizes investments, provides time saving, increases time effectiveness and efficiency of planning and operational processes, and in this manner serves as an instrument of support for decisions taking.
GIS can be used in practically all areas of human knowledge, in the production of goods and services, in institutions of federal, state and municipal governments and even for third party bodies. For decision taking in business management, GIS can be employed:

  In various activities related to marketing, through what we call “geo-marketing”
  Analyses and selection of sales areas.
  Prospecting new markets; segmentation according to target-public; areas of action, and a series of other market analyses.

GIS allows for the analyses and interpretation of data with the support of maps in ways that simply wouldn’t be possible using traditional graphs and spread sheets. In this way, GIS can save time and money, improving access to information and promoting the assured return of investments in this technology.